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VIREO

We Build the Nest. You Take Flight.

Looking for help starting a campground or scaling your RV park business? Vireo provides
strategy-first consulting services for the entire outdoor hospitality sector.

Lets Build Your Nest

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How We Help
Outdoor Hospitality Businesses Thrive.

Vireo provides strategic support to campground owners, glamping developers, and eco-tourism operators though tailored consulting services.

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A warmly lit canvas tent with open flaps reveals chairs and a small table inside, set on a wooden platform at night.

Whether you’re launching a campground or upgrading an existing site, our research identifies demand drivers, competitive positioning, rate potential, and local feasibility factors.

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We evaluate financials, infrastructure, market fit, and risk factors so you can buy with confidence—or walk away wisely. Our process identifies hidden CapEx, rate gaps, and operational challenges before you commit.

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Two people sit on top of a vehicle in a forest, looking at a smartphone and smiling. One holds a metal cup; camping gear is strapped to the roof.

Need help creating processes and team accountability? We design SOPs to streamline your operations and elevate the guest experience.

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Woman sitting on grass using a laptop, with a smartphone next to her. A man in the background with a backpack. Outdoor setting near water.

We provide cash flow modeling, rate strategy, pro formas, and breakeven analysis so you can make smart, data-driven decisions about your pricing, investments, and staffing.

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A touring bicycle with a large red pannier and a dark green bag on the rear rack is parked on a sunlit forest path.

Looking to operate more sustainably? We help you implement low-impact, high-value upgrades that improve your brand and reduce environmental footprint.

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Not sure how to structure your team? We define hierarchy, assign responsibilities, and align staffing with your business model.

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Does your guest experience reflect your brand? We assess visual identity, guest journey, and consistency across every touchpoint.

Lets Build Your Nest

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Download our service overview

Why Vireo Exists

We accelerate the success of outdoor hospitality
businesses through expert guidance, innovative
solutions, and sustainable stewardship.

Led by former campground owner/operator Greg Emmert, Vireo brings real-world experience to help hospitality businesses grow with clarity and purpose. From concept to strategy to long-term operations, we help you move from spark to structure.

MEet greg

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How Vireo Made a Difference

See how campground owners, glamping
developers, and eco-tourism entrepreneurs
have partnered with Vireo to bring clarity,
structure, and success to their projects.

These reviews reflect the real-world impact
of our strategic consulting. Just grounded
guidance that gets results.

I once rebuilt a 50-site KOA and needed help. Vireo came in with structure and strategy. Occupancy climbed from 47% to 78%, and my team finally had clear SOPs. Greg just gets it—he’s walked this path before.

We had a beautiful piece of land but no clue how to turn it into a viable glamping destination. Vireo’s feasibility study saved us from costly missteps—and guided us toward a more profitable, low-impact concept. Their insight was a game-changer.

How Vireo Made a Difference

See how campground owners, glamping
developers, and eco-tourism entrepreneurs
have partnered with Vireo to bring clarity,
structure, and success to their projects.

These reviews reflect the real-world impact
of our strategic consulting. Just grounded
guidance that gets results.

Greg and his company Vireo are our go-to at Q Hospitality Management for practical and insightful consulting and guidance on all of our RV park and resort-focused outdoor hospitality projects. Working with Greg on one of our tribal RV resort projects was a truly valuable experience. His deep understanding of the outdoor hospitality industry and his direct, practical advice significantly streamlined the planning process for our client. What stood out most was his ability to offer clear, actionable insights based on real-life experience that truly helped our client create a roadmap for property improvements and expansion.

— Quentin Incao, CEO, Q Hospitality Management and Caraventure

Greg’s collaborative spirit and expertise in campground operations were invaluable to our joint project. By integrating his detailed assessments with our recreation solutions, we were able to present our client with a cohesive, results-driven strategy for enhancing their property. The partnership not only strengthened our deliverables but also ensured the client’s goals were met with precision and care.

— Brian DeMuynck, Design Studio Manager at Commercial Recreation Systems (CRS)

Working with Greg Emmert was a game-changer for our due diligence process. His extensive background in campground ownership and management made everything so much smoother and freed me up to work on other projects knowing that the due diligence was in expert hands. He identified critical issues during his inspections that I wouldn’t have been able to catch on my own because I wasn’t able to spend the time needed to work so closely with the sellers and with 3rd party inspectors. Plus, he took the initiative to work directly with the sellers to negotiate resolutions, really taking ownership of the entire process from start to finish.

— Kevin Thueson, Partner at KCN Campgrounds

Why Should I Hire Vireo?

We bring calm confidence, operational clarity, and
strategic growth planning to every project.

  • 30+ years in outdoor hospitality
  • Real operational experience
  • Strategy-first, people-centered approach
  • Systems, not fluff
  • Built for independent operators and scaling teams alike

Book a Discovery Call

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